OUR STORY
In a world that gallops ahead, with materialism that is blinding our sight and inner being – it is desirable to receive a daily reminder of internal balance, of the spiritual world and virtues, of what is really important and hidden from the eye.
Therefore, the meaning of blue became a large part of our lives and the lives of our beloved.
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The concept of the bracelet occurred to me for the first time when a rabbi came to my office and asked me to put PHYLACTERIES (TEFILLIN). I agreed.
While reading the “HEAR O ISRAEL" (Shema Israel) prayer, I was exposed to the Blue commandment - absorbing, mysterious and profound. Ever since, my family, my beloved and acquaintances are engaged in spreading the positive meaning of BLUE. We see it as a mission, especially in our times.
My father - When I asked the opinion of my father is it worthwhile to make a product of THE BLUE BRACELET and thus to help people to understand the amazing meaning of the blue, he supported strongly the idea and liked it very much, however, at the time and due to every day tension, the bracelets remained just an idea.
On April 4, 2017 my father Pinchas Cohen of blessed memory, died suddenly. This event made me to do self - examination and to understand the what we don’t do today maybe we’ll never do. At this point I decided that there is no better time than the present for realizing this dream, THE BLUE THREAD BRACELET, to my father’s memory.